In 2009 the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM) developed an Advocacy and Publishing (RAP) Strategy. The strategy defines who should benefit from RUFORUM’s advocacy and publishing activities. NBA responded to RUFORUM's request for a proposal to enhance relevance and visibility of universities in national development. NBA was involved in the identification and packaging of stories demonstrating success of higher education in African agriculture. The project involved conducting case study research at the University of Malawi (Bunda College of Agriculture), writing up the case study, compiling the research as a brochure.