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A21 Guidelines

NBA worked in conjunction with the British Council and the South African Department of Higher Education to develop a set of digital guidelines to introduce stakeholders to the A21, the new South African apprenticeship system. NBA further developed animations and interviewed prominent personnel in order to enrich the guidelines with multimedia assets. NBA also ran a social media campaign, incorporating MailChimp, Facebook, Twitter, LinkedIn, YouTube and SoundCloud, to spread awareness of the new system and the guidelines. The A21 digital guideline resources can be accessed below: 

Linked team members